2011: Goodbye 2011, a quick year in review...

from the archives

2011 was the biggest year ever for MaXXX Black and we couldn’t have done it without you – all of you!

So as we look ahead to 2012 we can’t help be proud of our biggest achievements this year:


MaXXX Brings Latex Fashion to Sydney

Throughout 2011 MaXXX has been building and filling The Rubber Room – our latex department – and it is now the largest latex fashion collection in Sydney. We love latex and it is a thrill to be able to bring Honour UK, SkinTwo, Matt Bylett and Rubber55 to Australia.

Look out in early 2012 for even bigger news – a brilliant latex label will be with us soon (and there’s even more to come!).


MaXXX Black WINS at the Eros Shine Awards


Thanks to the hundreds of votes from our friends, fans and supporters plus the discernment of the panel, MaXXX Black was the proud nominee for Best Independent Adult Store AND Best Australian Retail Website at the very first Eros Shine Awards.

But best of all we took out the award for Best Australian Adult Store Management! Our beautiful crystal statuette is proudly on display in-store.


MaXXX Black Opens Vintage Vibrator Exhibition


In January 2011 we put the final couple of items into our Vintage Vibrator Exhibition. Our collection of vintage pleasure devices goes all the way back to 1895 and covers over 110 years of erotic toy history.

The collection is on permanent display in the entrance of MaXXX Black Sydney.


Our Therapist & Community Network Expands

Once upon a time we worked with just a couple of sex therapists and counsellors. Throughout 2011 we’ve continued to seek out (and be found by) some the city’s best relationship and sex experts.  We’ve become even more dedicated to spreading the word on sex positivity, safety, and fun by building better relationships with health agencies, providers and community services so we can be the most informed, and helpful, adult store in Australia.

If you’d like a referral to a sex therapist or relationship counsellor, just ask. We have all the contact information, cards etc for all of our community partners right here in store.


Lelo Sussura Launches Exculsively At MaXXX Black


Up until November 2011, the Lelo Sussura line of exquisite silk loungewear and lingerie had only been available in a number of selected stores worldwide including the Galleries Lafayette Berlin. This premier collection makes use of silk stripe chiffon, silk satin and silk habutai in the most desirable pieces we’ve ever stocked for women and men.

But now the collection is housed in our Sydney store and can be purchased online as well!


MaXXX Black Brings RodeoH to Australia


We love finding new and delicious products to bring to Aussies, and even more we love something that is simple, sexy and fun to use. That’s why when we first spotted RodeoH we just HAD to have them. Since launching in late 2011 RodeoH has become one of our most popular harness / strap on products, and is a must-have for dildo fans!

We even hooked them up with MOIST Sydney so look out at the Imperial Hotel Erskineville for the hot RodeoH dancers and special offers.


The MB Velvet Lounge Opens


Toy party plan has been around for ages, so when we decided to offer a shopping party experience, we thought we’d do it with a twist. After much hard work, and some stunning upholstery later, The Velvet Lounge opened in our Newtown store in October 2011. Lined in chic velvet and away from the main store area, this private, glamorous and comfortable room is now where MaXXX Black Parties are hosted. It fits up to 25 guests seated, and has already seen some very naughty shopping parties, as well as the odd workshop.

2012 will see new workshops, education events and special gigs all take place in our favourite new space!


But most of all, we love being here and doing what we do – and we love that you keep telling us what you want, and how you want it. The next year ahead is set to be our biggest ever, and we very much hope you’ll be along for the ride!

Well, that’s quite enough back-patting. Onward to 2012.

your cart

Your cart is currently empty.