We believe everyone should have access to the absolute best pleasure products.

Max Black was created from the belief that intimate shopping in Australia deserved to be reinvented. Sydney was desperate for an empowering female-friendly, LGBT+ and couple-friendly space in which to shop for pleasure products. We have over 10 years of experience in helping people explore their pleasure and intimacy and find only the highest quality, body safe toys, books,latex and more.


Shopping for intimate products is always fun at Max Black.The environment is bright and clean, the kind of space you’d expect in any high-end retail store, yet with a relaxed friendly atmosphere. Our highly-trained staff are virtually walking encyclopedias of toys and other essentials, and they make asking questions so much easier. We always want you to find the perfect item, whether it’s for you, a friend, or a loved-one, and within whatever budget. Our predominantly female team makes your shopping all the more comfortable.

It was 14 years past that we first opened our doors at Max Black, and back then we stood fast to our purpose: to reinvent intimate shopping in Australia. Although not lacking in adult stores, Sydney was desperate for an LGBT+ safe and empowering female and couple friendly store that welcomed all walks of life to shop for pleasure products. We love all our fellow cheeky, and sometimes a tad debaucherous, XXX retail family, but we believed there needed to be something more - a space that was safe and respectful of everyone, their needs, and especially their comfort levels.

Over the years we’ve developed, or perhaps bloomed, into a new space with an ethos that has ebbed, flowed, and grown with our community. We still strive to be one of ‘Sydney’s finest’ adult stores, but our overwhelming purpose now is to make shopping for intimate products not just safe and classy, but fun. The environment at Max Black is bright and clean and the Max team are relaxed, friendly, and pretty funny on our good days, if we do say so ourselves. As sex toy-nerds, we always want you to find the perfect item, whether it’s for you, a friend, or a loved-one. Be sure that your comfort is a priority to us - everyone is welcome at Max!

We're also super vigilant about keeping our selection of toys and playthings safe, which means no nasty chemicals like phthalates, nothing bad for your bod’, and always with healthy play in mind. We love our lube, and take the same level of care when selecting our delectable range - no parabens, low glycerin, and sugar free (your pH levels can thank us later).

Product aside, at the heart of Max Black is our connection to the people we serve. We have nurtured relationships with organisations since we opened our doors in 2006 and work to sponsor and platform our ever growing community year round. At Max, you’ll be able to get solid and trustworthy information on health services, workshops, and community events, because you know what folks? We think you’re worth it! 

For more on the Max Black extended family head to Our Community section.

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our store

Think we’re good online? Just wait ‘till you meet us in person! With a team of friendly, approachable, and knowledgeable staff, your ability to explore and educate safely and comfortably is our highest priority.

Level 1 / 249 King St, Newtown, Sydney, NSW 2042, Australia

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